This cycle, significant polling bias against Democrats stoked fears of a red wave. But Deck’s forecasts not only much more accurately predicted the final results of elections, but most importantly was far less biased in doing so. Deck’s median absolute error (MAE) was 2.9pp for Democratic vote share across all state and federal races in November 2022. Deck’s forecast’s underpredicted Democratic vote share by an average of 1.04pp.
All campaigns need to recruit and retain volunteers. Deck offers tools to help you find and contact potential volunteers and in this blog I cover how to best make use of those tools and cover general organizing best practices.
Deck’s Facebook integration makes it easy to launch targeted digital ads using posts from your own Facebook page. In this blog post I cover best practices for creating ads.
Deck’s fundraising texting lists make it easy to raise money. In this post I walk through best practices from fundraising experts.
At Deck, we help progressive campaigns and organizations reach the right voters.
Anyone working in politics right now knows redistricting has stalled campaigns this year. Between waiting for maps to be proposed, approved, challenged in court, voter file updates, and redraws, redistricting can feel like one endlessly drawn-out process.
In the last few years, Deck has had the privilege of working with over 1200 campaigns, 47 state parties, and many independent organizations.
Your organization has decided to make a difference by helping get Democrats elected around the country. Amazing! There are hundreds of thousands of races across the country and deciding which races to invest in and when is a tricky question. You want to make sure your investment is going to make a difference.
This past election cycle showed us the work organizations need to do to help Democratic campaigns win. Prioritizing outreach and talking to the right people is essential for successful campaigns going into 2022.
The 2021 elections in Virginia and New Jersey taught all of us in the Democratic space a lot about what we need to work on ahead of 2022.
Early voting in Virginia starts this week! But how to do walk your supporters through the vote-by-mail process in Virginia?
Digital ads are a quick and easy way for campaigns to reach lots of voters inexpensively. But what works best? As a campaign it can be hard to sort through advice about tactics and advertising.
Working in progressive data is great. We have no shortage of meaningful questions to answer, organizers to empower, and fun experiments to run.
But before any of that can happen, we usually have to find and clean some sort of gnarly public data. And that’s where this job can get frustrating.
After the 2020 election, we sought feedback from dozens of users and partners on how Deck should evolve for future cycles. Over and over again, we heard that there’s a big unmet need for a tool like Deck at the local level.
Targeting in primaries is tough! Turnout is usually pretty low and it can be hard to differentiate your supporters from your opponents’ supporters. So who should you try to mobilize? Who should you try to persuade? Should you even have a turnout or persuasion program at all?
In 2020, Deck was actively used by 1,142 campaigns and organizations to target the right voters, efficiently allocate resources, and track their progress through Election Day.